Local SEO in the First 90 Days: What Actually Moves Enquiries

For a business serving a town or a few postcodes, most early search traffic comes from the map results rather than the web results. That changes the order of the work: your business profile matters before your website's technical detail does.

Days 1–30: claim and complete

1. Claim your Google Business Profile and complete every field, including service areas, hours, and the specific services you sell.
2. Use the same business name, address and phone number everywhere it appears online, character for character.
3. Add ten real photographs: premises, vehicles, team, finished work. Stock imagery does nothing here.
4. Ask your last ten satisfied customers for a review, individually, with a direct link.

Days 31–60: pages that match what people type

People search for a service in a place. If you sell three services across four towns, you need pages that genuinely address those combinations — with real prices, real jobs and real detail. Twelve thin, near-identical pages will be ignored; four substantial ones will not.

• One page per core service, written to answer what it costs and how it works.
• A short, specific case example on each page: the problem, what you did, the outcome.
• Your phone number and a form above the fold on every service page.
• Clear, honest pricing indication, even if it is a range.

Days 61–90: proof and measurement

Measure enquiries, not rankings. Ask every caller how they found you and write it down; after 90 days that scrap of paper is more useful than any dashboard.

If you are weighing paid search alongside this, work out what a click can be worth first — the Google Ads budget calculator on this site does that in one screen.