Marketingguide
Email Still Outperforms Social for Small Businesses. Here's the Minimum Setup
One list, three automated emails and a monthly note — the version that fits around real work.
8 min read
Section
Marketing
Spend that can be measured
Marketing advice aimed at small businesses is usually written for companies with a marketing department. These guides assume you are the marketing department, have limited hours, and need to know what a pound or dollar of spend returns.
Marketingchecklist
Local SEO for Service Businesses: The Work That Moves the Needle
Twelve tasks in priority order, with a clear line between what matters and what is busywork.
10 min read
Marketingguide
Setting a Google Ads Budget That Isn't a Guess
How to work backwards from your average job value to a daily budget, and what to do in the first 30 days.
11 min read